Digital Marketing

Search Engine Rank Tracking Software – 7 Best Tools for Keyword Tracking

Best Search Engine Tracking Software

Search engine rank tracking software is a tool/software that can help you monitor your search engine rankings. There are several different options available to you, and each has its own set of advantages and disadvantages. 

For example, some applications run on the web browser, and others run on your own computer. If you use a web browser, it will be very convenient to use a plugin. A browser plugin is great if you’re using a small set of keywords and if you want to see results immediately. 

Another type of search engine rank tracking software is a desktop application, which runs on your computer, and doesn’t require a web browser to work.

So, here we have summed up the 7 best SERP tracking tools that would help you to track your progress.

Why Should You Use a SERP Keyword Tracking Software?

Search engine rank tracking tools/software are a great way to keep track of your keyword rankings and see if they have dropped over time. This typically happens when a competitor outranks you, but it can also occur because of penalties and technical errors. 

If you notice a drop, it’s usually a good idea to investigate the cause as soon as possible. If you spot the issue early, it’s much easier to address the problem and maintain your ranking.

You can also use a rank tracking tool to see where you’re competing in different locations. For example, if you have a website that targets different languages, you should track your positions in each area separately. This is because competition for certain keywords may differ by city, district, or language. 

With the right keyword ranking tool, you can determine the most competitive keywords for your particular niche.

What is the Best Keyword Rank-Tracking Software?

There are many different options when it comes to search engine rank tracking software. Some of them require installation on your computer, while others are hosted on a web server. Desktop keyword rank tracking software is usually the most affordable choice. This type of software mimics human behavior and allows you to track a large number of keywords. 

However, it is not recommended for large marketing agencies because it can slow down human mimicking. Another drawback of SaaS software is that it doesn’t provide instant data, which is important to your business.

Some of the best search engine rank tracking software include a feature that allows you to track results from Google, Yahoo, Bing, YouTube, and Google Maps. This allows you to determine which of your SEO techniques are working best. If your ranking has dropped, you can tweak your techniques to make them more effective.

Criteria to follow while choosing a SERP Tracker

When choosing a search engine rank tracking software, it is important to choose one that offers features that are important for your website. 

  • The software should have easy-to-use interfaces, a clear pricing structure, and regular updates. Some tools even offer APIs that let you integrate data with other custom-built tools. 
  • Moreover, some tools are dedicated to a certain country or region, while others work across all countries. For instance, rank tracking for China may involve Baidu, Yandex, and Naver, while in the United States, the same tool might be focused on the U.S. market.
  • A good search engine rank tracking software should offer several tools, including keyword tracking, competitor research, and social media marketing tools. 
  • It should also offer a variety of reporting options, including a daily rank checker. The software should also provide insights into changes in Google’s algorithms.

7 Top Search Engine Rank Tracking Software

SERP Tracking is the process of monitoring and tracking the search engine rankings of a website or web page. There are many search engine rank tracking software available on the market. Here are our top 7 picks: 

1. SEMrush 

SEMrush is a search engine rank tracking software that can help you track your website’s SERP position in real-time. It also provides valuable insights into how your competitors are performing and what keywords they are targeting. 

  • SEMRush is one of the best tools for SEO that provides comprehensive keyword rank tracking. Its data comes directly from Google, making it one of the most accurate tools on the market. 
  • It is a comprehensive platform for tracking your website’s position in local, national, and international search results. It also allows you to track multiple keywords and analyze competitor backlinks, making it an excellent option for any type of marketing campaign.
  • SEMRush provides keyword research, competitive analysis, website audit tools, and on-page SEO analysis. 
  • With SEMrush, you can easily track your website’s search engine rankings and make informed decisions about your SEO strategy.
  • It includes all SEO tools, including on-page optimization, backlinks, and social media. It also has two premium plans. This offers easy-to-use keyword ranking tracking and provides graphs of keyword position history.

Price: SEMrush is an all-in-one SEO software that’s free for a seven-day trial. SEO professionals can use it to monitor keyword competition and identify the top-ranked sites in search results. This software is also available for free, which makes it a perfect option for beginners. The Pro Plan starts at $119.95 monthly.

2. SERPWatcher

SERPWatcher is one of the most popular search engine rank tracking software. The SERPWatcher search engine rank tracking software has several features that make it easy to track your website’s position in Google. 

  • One of its features is the Performance Index, which tracks overall positions, search volume for tracked keywords, and estimated visits. This feature is based on a scale from 0 to 100.
  • In addition, they can create custom date ranges and export reports in PDF format. They can also choose to receive email notifications for keyword ranking changes.
  • Users can share this information with their clients or colleagues. They can also set up event-based alerts. They can create as many accounts as they want. 
  • SERPWatcher tracks keyword positions in all major search engines and provides the most accurate results. It’s easy to set up and is also great for beginners. SERPWatcher is available on Mac OS X, Windows, and Linux platforms.
  • The SERPWatcher search engine rank tracking software can help marketers measure and track the performance of their websites. Users can monitor multiple keywords and websites. They can also track competitors’ keyword rankings. 

Price: It offers a 10-day free trial and has a wide range of features such as keyword position tracking, search engine SERP simulation, and more. The Mangools Basic comes at $29.90 per month. Users can set up their accounts in under 30 seconds and start tracking their results in no time. 

3. Rank Tracker

Rank Tracker is another search engine rank tracking software that is popular among SEO professionals. It’s very easy to understand and use, especially if you’re new to search engine optimization. Overall, we highly recommend Rank Tracker search engine rank tracking software. It offers a free trial and has similar features to SERPWatcher.

  • Rank Tracker is an SEO tool that can help you measure the effectiveness of your SEO efforts. 
  • Rank Tracker features keyword monitoring, competitor tracking, and a full SEO website audit to isolate any errors that may be affecting your rankings. 
  •  You can also access key performance data from Google Search Console in the Performance tab.
  • Rank Tracker allows you to see which pages are converting well, which can help you redistribute your efforts and find new keyword opportunities. 
  • Rank Tracker is a search engine rank tracking software that lets you track SERP for an unlimited number of keywords.

Price: The software is also affordably priced, making it a great choice for small businesses and individuals. It is easy to use and includes unlimited domains, and a free trial is available. Paid plans for beginners start at $9/mo.

4. WebCEO

WebCEO search engine rank tracking software is a great tool for SERP Tracking. The software is very affordable and you can use it without any hassle. There are many features that make it a great choice for small businesses and individuals. Overall, we highly recommend WebCEO search engine rank tracking software. 

  • One of the best ways to determine the success of an online campaign is to track how well your site performs on search engines. WebCEO’s search engine ranking tracking software, is an excellent way to do just that. 
  • This software comes with 14 different tools to help you track your ranking on major search engines. They include keyword research, link quality control, audit, competitor monitoring, social media analysis, and performance tracking.
  • The software makes it easy to analyze your search performance. It gives you the trend of keyword search volume for the last 12 months. 
  • WebCEO can also give you an indication of which keywords you should target. It also includes a feature that lets you monitor changes in ranking distribution over time.

Price: WebCEO is a cloud-based search engine rank tracking software that offers a free 14-day trial. The Professional level startup plan comes at $99 per month which is meant for startups and midsize businesses who want advanced tools.

5. AccuRanker

AccuRanker is a search engine rank tracking software that is very accurate and easy to use. It’s great for SERP Tracking because it’s affordable and has many features that make it a valuable tool for small businesses and individuals. It has many features, such as keyword research, competitor analysis, SERP simulation, and more.

  • AccuRanker shows you the top ten competitors for each keyword and lets you see the ranking distribution. AccuRanker displays these results in a graph. You can add more keywords and track their rankings as you wish.
  • The software is extremely accurate and fast. It also has a great user interface. This means that you can quickly see how your website is performing in Google’s search results. 
  • It can also be updated to reflect the latest stats. While it’s great for SEO experts, newcomers may find it overwhelming and difficult to use. However, you’ll only be charged for what you use.
  • AccuRanker has a great REST API. With this, developers can build custom reports and applications for the software. 
  • AccuRanker’s data is updated daily. In addition, it can be easily shared with team members.

Price: AccuRanker is a search engine rank tracking software that offers a free 14-day trial. It comes at 1000 keywords for USD 116 per month price and you can upgrade your account whenever required

6. Authority Labs

Authority Labs is a search engine rank tracking software that is used by many professionals in the search engine optimization industry. It’s very accurate and easy to use, making it a great choice for SERP Tracking. It has many features, such as keyword position tracking, search engine SERP simulation, and more.

  • You can use Authority Labs to track the rankings of your website in major search engines. The software provides a user-friendly interface and allows you to track multiple domains and group them according to keywords.
  • It also supports desktop and mobile websites and offers an export feature for keyword ranking data. It can be used to track the search engine position of your keywords in real-time. 
  • Furthermore, you can export this data to excel, PDF, CSV, and email. You can also create white label reports and share them with other people. 
  • The data from Authority Labs can help you understand the performance of your website and improve your marketing efforts.
  • It can track search results by state, city, and postal code. In addition, it can also track domains from different countries and languages. This means you can determine which sites are bringing traffic or taking it away. 
  • This cloud-based SEO tool can help you track and optimize your website for better ranking in major search engines. Moreover, you can get daily reports of your website’s ranking and see how your competitors are performing.

Price: Authority Labs is a search engine rank tracking software that offers a free 30-day trial. However, it is priced higher than other search engine rank tracking software options, so it may not be the best choice for small businesses or individuals. The PLUS plan starts at $49 per month for 250 keyowrds.

7. Moz Pro Rank Tracker

Moz Pro is a popular tool that provides accurate rank tracking data. It also includes keyword research tools and a website audit feature. You can use Moz Pro to measure the progress of your SEO efforts and optimize your site for higher search engine rankings.

  • This tool can help you make adjustments to your strategy or prioritize your work. Its data is accurate and reliable, which makes it one of the best in the industry. It also tells you how difficult certain keywords are to rank for, as well as the current ranking status of the keyword.
  • With the Moz Pro Rank Tracker, you can compare your rankings to those of your competitors. You’ll see if your website is improving or deteriorating. 
  • The software lets you compare desktop and mobile rankings, so you can make the necessary adjustments to improve your site’s performance. 
  • The tool also lets you view keyword position ranges and keyword movement over a specified period of time.
  • Moz Pro’s Link Explorer also gives you an accurate picture of the link quality on your site. The software has proprietary metrics for predicting a website’s ranking in Google. 
  • It also shows you which sites are similar to yours that have been banned by the search engine.

Price: All plans in Moz Pro include a 1-on-1 walkthrough. Along with that, you also get 24-hour online support. If you are new to SEO or just need the basics, then you can start with the STANDARD plan, which comes at $99 per month.

Other than these, you can also rely on Ahrefs, which is a digital marketing platform that allows you to track rankings across all major search engines. Alternatively, SERPly and SearchRank are equally beneficial in this matter.


Search engine rank tracking software is a great way to keep track of your ranking in a variety of search engines, including Google. It’s also helpful for analyzing keywords’ trends. A good ranking tracking tool will show you the number of searches your keyword has received, the average position for that keyword, and more. This data can be useful for setting the right strategy for improving your position.

The tools listed above will help you track your keywords and their positions on search engines. They also provide other features such as competitor analysis and keyword research. So, choose the tool that best suits your needs and budget. And, start tracking your rankings today!

About the author


Errik Morris

I'm Erik Morris, and I've been an affiliate marketer for more than 5 years now. I got my start in the industry by working as a publisher for a large CPA network. Over the years, I've learned a lot about how to succeed in affiliate marketing - particularly when it comes to building successful websites and driving traffic. These days, I work with different affiliate programs and try to equip my Affiliup readers with the latest affiliate programs. I'm always looking for new ways to help my readers get the output they deserve from this.

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