Digital Marketing

9 Successful Link Building SEO Strategies

Link Building SEO Strategy

If you’re looking to improve your SEO and get more traffic to your website, then you need to focus on link building. Basically, Link building is a process where you create backlinks to your website from other high-quality websites. This helps to improve your website’s search engine ranking and visibility.

For example, Guest blogging is a classic link-building SEO strategy that never goes out of style. It is still as relevant today as it was when it first started. Moreover, guest blogging is an excellent way to get your content noticed and get backlinks that you can use for your site. 

But, is it enough to help your site rank higher on the search engine? You cannot depend solely on guest blogging, Can You?!

There are many different ways to build links, and we are about to discuss the most effective ones. In this guide, we’ll show you 9 easy link building strategies that you can use to get started.

1. Create high-quality content

One of the best ways to get links is to create great content that people will want to link to. This could be a blog post, an infographic, or even a video. Whatever it is, you must be confident that it’s something that people will find valuable and share-worthy.

2. Reach out to influencers

Another great way to get links is to reach out to influencers in your industry. These are people with a large following who are respected in your industry. If you can get them to share your content or link to your website, it will do wonders for your SEO.

3. Submit to directories

There are many online directories to which you can submit your website. This can help to increase your visibility and get you more links. Make sure to only submit to high-quality directories that are relevant to your industry.

4. Make use of social media

Social media is a great way to get links to your website. Whenever you create new content, be sure to share it on your social media channels. Moreover, you should also encourage your followers to share it with their followers.

5. Guest posting

Guest posting is quite crucial, as we have already mentioned at the beginning. It is when you write an article for another website in your industry. This is a great way to get your name and your website out there. You have to ensure to guest post on high-quality websites that are relevant to your industry.

6. Commenting on blogs

Leaving comments on other people’s blog posts is a great way to get links back to your own website. Moreover, when you leave a comment, make sure to include your website URL so that people can click through to your site.

7. Creating infographics

Infographics are a great way to get links because they’re visually appealing and easy to share. If you create an infographic that is interesting and informative, people will be more likely to link to it.

8. Conducting interviews

Conducting interviews with experts in your industry is a great way to get links. People will want to link to your interview because it provides valuable information. Make sure to promote your interview on social media and other platforms.

9. Creating resources

Creating resources such as ebooks, templates, and how-tos is a great way to get links. People will link to your resources if they find them helpful. Moreover, try to promote your resources on social media and other platforms.

These are just some of the many link building strategies that are trending in 2022. 

Link building Strategy – Part of your growth strategy

Ideally, your growth strategy should include a link building SEO campaign that will enable you to reach new verticals and larger publishers. Your links should be high quality and not too generic. You need to constantly monitor and assess your link building campaign to ensure that it remains effective and does not go stale.

You have to create useful content that answers audience questions and shows your expertise. The more useful your content is to your audience, the more likely they will want to link to you. Your content should also be informative and interesting.

Link building is a long-term strategy. It will take time to see results, but the results will eventually start showing up in your traffic statistics. In addition to links, you can also boost your visibility through a social media strategy and participation in relevant industry events.

Steps for High-Quality Link Building SEO

It is easy to learn how to create links, but it is hard to master. So, first, let’s get to know the steps that can help you with link building.

Step 1. Research your keywords.

Before you start a link building strategy, you need to know which keywords you want to target. Researching and choosing the right keywords is an important first step in any link building or SEO campaign. Use keyword research tools like Google AdWords Keyword Planner,, or Moz Keyword Explorer to find the right keywords for your website.

Step 2. Create great content.

Creating high-quality, link-worthy content is the key to a successful link building campaign. If you don’t have great content on your site, no one will want to link to it. Make sure you have interesting and informative articles, infographics, videos, or other types of content that people will want to link to.

Step 3. Find link opportunities.

There are a number of ways to find link opportunities. You can use link research tools like Moz Link Explorer or to find link building prospects. You can also search for link opportunities manually by using Google search operators like ”” or ” intitle:keyword.”

Step 4. Reach out to link prospects.

Once you’ve found some link prospects, it’s time to reach out and try to get a link. The best way to do this is to send a personal email to the site owner or webmaster. Be sure to explain why you want to link to their site and what the benefits will be for them.

Step 5. Monitor your link building progress.

It’s important to monitor your link building progress and make sure you’re getting the results you want. Use link tracking tools like Google Search Console or Majestic SEO to track your link building progress and see how your links are performing.

Link building is an important part of any SEO or online marketing campaign. By following these steps, you can create a successful link building SEO campaign that will help improve your search engine rankings and drive traffic to your website.

Link building for eCommerce sites

Link building is a critical part of online marketing, and for eCommerce sites, it is even more crucial. Links are a major ranking factor in search engines. They indicate support from one website to another and give users a direct route to your site. 

When done correctly, link building strategy can increase your website’s ranking and traffic, ultimately resulting in more sales. To achieve this, you must be innovative and creative in your approach to link building. 

There are two major types of links: internal links and external links.

One of the best ways to acquire links is to become a brand ambassador for your eCommerce site. You can do this by obtaining links from other websites and publications. Furthermore, try to write content in a graphics format that will attract companies to link to you. 

For example, infographics are popular, as they simplify complex topics and show readers how to do something. Once people find the infographics useful, they will likely link to them.

Link building for bloggers

One of the best ways to increase your Page Rank is to build links from other websites. But, many bloggers are not sure how to maximize their link building efforts. Fortunately, there are several tips and resources available to help them achieve this goal, and we have already discussed the crucial ones. 

Try to create a mixture of Nofollow and Dofollow links. This is a natural way to build links. If you’re a new blogger, link building strategy can be tricky. The most important thing is to make link building seem natural and don’t push the link building process. 

Moreover, you can also connect with other bloggers, join Facebook groups, and write guest posts. But, remember, you don’t want to come off as spammy!

The best way to build links is to write excellent content. The content on your blog is what draws people to link to you. So, the first step is to write good, unique content. The second step is to build relationships with bloggers in your niche.


If you want to improve your SEO, it’s important to focus on link building. By using the strategies above, you can get more links to your website and improve your ranking on search engines. Do you have any link building tips to share? Do let us know!

About the author

Errik Morris

I'm Erik Morris, and I've been an affiliate marketer for more than 5 years now. I got my start in the industry by working as a publisher for a large CPA network. Over the years, I've learned a lot about how to succeed in affiliate marketing - particularly when it comes to building successful websites and driving traffic. These days, I work with different affiliate programs and try to equip my Affiliup readers with the latest affiliate programs. I'm always looking for new ways to help my readers get the output they deserve from this.

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