Email Marketing

What is the Average Open Rate for Email Marketing 2022 & How to Improve Yours?

average open rate for email marketing 2022

The average open rate for email marketing 2022 is 21.33 percent, according to data collected by MailChimp, which is an increase from 11 percent in 2017, according to different sources. However, this rate is not consistent across industries. It varies between devices and is affected by several factors. 

Most consumers today access their emails through a mobile device. The open rate on mobile devices is significantly lower than it is on desktops. And, it is the younger generation who is more likely to open emails on a mobile device.

Increasing the open rate of your emails requires identifying how to make them more appealing to your subscribers. A good way to do that is to build anticipation. By using subject lines that are highly relevant to your subscribers, you can encourage them to read more of your emails. You can do this by using subject lines that feature the title of a movie or song lyrics.

To improve your email campaign open rates, you need to focus on the contacts who are most likely to convert. Trying to engage with subscribers who are not interested in your message will not yield much value. You may be doing all you can to improve your open rates, but you don’t see any progress in the stats.

So, let’s get to the basics and bring in improvement in email campaign open rates.

What is Email Marketing & why it’s so Important?

The best way to grow your business is through communication, and sending personalized emails to your customers is an excellent way to connect with them. Emails are also convenient, flexible, and cost-effective. 

They can generate positive marketing results today and well into the future. Email marketing can help you connect with your customers at every stage of the buyer’s journey.

Basically, Email marketing is the process of sending marketing messages or advertisements to a group of people via email. Email marketing can be used to promote special sales, new products, or even just to keep in touch with customers and subscribers. 

In order for email marketing to be effective, however, email subject lines need to be crafted carefully. After all, it’s the subject line that will determine whether or not recipients actually open and read your email.

The average open rate for email marketing 2022

According to Statista, 34% of the world’s population uses email. That’s over 2.5 billion people. And the number is expected to grow to 2.8 billion in just two years. In fact, according to Radicati Group, there are over 196 billion emails sent and received every single day – 109 billion of them are business emails.

The average open rate is an important measure in gauging the success of your email marketing campaign. High open rates indicate that your subscribers are interested in what you have to say. On the other hand, low open rates are an indication that your prospects aren’t moving through your sales funnel. That’s bad news because low open rates mean lower conversions.

To make sure that your email is received, you should test it. You can send different versions of the same email to different people and see which ones get the highest open rates. For example, you can try to personalize your email with a welcome message. Welcome emails tend to receive 4 to 10 times more opens and clicks than others. Also, nearly 22 percent of emails are opened within the first hour of being sent.

How to measure email open rates?

Email open rates are a crucial indicator of the success of your email marketing campaign. In order to calculate them, you need to divide the number of emails sent by the number of emails opened. You can’t get an accurate open rate if your email is not delivered. However, you can see how many recipients open your email by reviewing statistics from your email service provider.

The click-to-open rate is another important measure of how effective your email content is. The number of unique opens x the number of unique clicks makes it easy to determine whether your content is engaging or not. If your content is interesting and compelling, readers will be more likely to click through and read your message.

Statistics of Email Usage Worldwide

The email open rate is the percentage of people who open an email out of the total number of people who receive it. The average email open rate varies by industry, but some general benchmarks can give you an idea of what to expect.

In general, the average email open rate is between 20-30%. However, some industries see higher rates, while others see lower rates. For example, the average email open rate for the retail industry is around 28%, while the average email open rate for the healthcare industry is only around 22%.

Knowing the average email open rate for your industry can help you set realistic expectations for your own campaigns. It can also help you benchmark your performance against your peers. If you’re seeing a significantly higher or lower open rate than the average for your industry, it could be an indication that something is wrong with your campaign.

Industry                                       | Open Rate


Retail                                            | 28%

Healthcare                                   | 22%

B2B Services                                | 21%

Technology                                  | 20%

Publishing                                    | 20%

Source: emailMonday’s Global Email Bench

How to Improve open rate for email marketing?

When it comes to email marketing, personalization can make all the difference. When your subscribers can identify and relate to your brand, they’ll be more likely to open your emails and purchase your products. There are several ways to segment your subscribers and personalize your emails. These techniques will help you improve open rates and increase your revenue.

The most important factor to consider is your audience. To get the highest open rates, you need to send emails at the right times and tailor your messages to individual readers. This can be achieved with the use of automation and constant A/B testing. This method requires you to send a test email to a random sample of your subscribers. 

In this way, you can test different versions of your email to determine which is best. For example, if you receive a high CTOR for your email, it means that you have good content and a strong call-to-action. People unsubscribe from emails for many reasons, including formatting issues.

How to craft effective subject lines?

If you’re looking to improve the open rates for your email campaigns, consider using these tips for crafting effective subject lines. Unfortunately, crafting effective email subject lines is often easier said than done. With that in mind, here are a few tips to help you create email subject lines that will get noticed:

  • Keep it short and sweet: Subject lines that are too long or convoluted are likely to be ignored. Keep your message clear and concise for the best chance of getting noticed.
  • Use keywords wisely: Keywords can help your email stand out in a crowded inbox, but use them sparingly. Overuse of keywords can make your subject line seem spammy.
  • Personalize whenever possible: Addressing your recipients by name or using other personalization techniques can make your email feel more relevant and increase the likelihood of it being opened.
  • Use actionable language: Language that inspires your recipients to take action is more likely to result in email opens. Try to avoid passive or vague language in your subject lines.

By following these tips, you can create email subject lines that are more likely to get noticed and improve your campaign’s open rates.

Do’s and Don’ts of Email Marketing

When you’re trying to improve your email campaign open rates, you’ll need to pay attention to several factors. 


One of the most important is timing. The best time to send your emails is Tuesday afternoons after 1 pm. Another key factor is the subject line. Your subject line should be simple and easy to read.

Personalize your emails

Studies show that personalizing your emails can increase open rates by 25 percent or more. Personalization can also increase click-through rates by 70 percent. Make every email contain a CTA (call to action). Always have your desired subscriber action in mind when creating your email content.

Learn from your data

Getting an idea of your email’s open rates is vital for improving your email marketing strategy. A welcome email is an ideal triggered message that can achieve up to 50% higher open rates. Besides boosting your email’s open rates, welcome emails also allow you to free up your time for other tasks.

Ready to Start your Email Campaign?

Using statistics to boost your email’s open rate is another effective way to improve your email campaign. Statistics prove that people are more likely to read emails with interesting content. Using these statistics in your subject line, email content, or even in the body of your message will increase your email’s open rate.

Of course, email open rates are just one metric to consider when evaluating the success of an email campaign. Other factors, such as click-through rates, conversion rates, and unsubscribe rates, can also give you insights into how your email campaigns are performing. We hope this guide will help you to set up new strategies. Good Luck!

About the author

Errik Morris

I'm Erik Morris, and I've been an affiliate marketer for more than 5 years now. I got my start in the industry by working as a publisher for a large CPA network. Over the years, I've learned a lot about how to succeed in affiliate marketing - particularly when it comes to building successful websites and driving traffic. These days, I work with different affiliate programs and try to equip my Affiliup readers with the latest affiliate programs. I'm always looking for new ways to help my readers get the output they deserve from this.

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