As an SEO expert, how do you know that your SEO tactics are performing well? Of course, by relying on the data generated by applying different SEO techniques. Right? Data provides information as to what to do and what needs to be altered to improve SEO performance.
Data is analyzed with the help of different key performance indicators (KPIs). Without KPIs, you will not be able to analyze the SEO performance. Also, you would not be able to ensure that you are going in the right direction or not.
Here, I really want to mention, your website may be visible and get organic traffic. But generating revenue is equally important. So, to understand the exact measurement of SEO performance, some SEO KPIs need to be considered while analyzing SEO techniques on the website.
KPIs are a very crucial factor in the success of the business. Whether you are running a small business or a big firm, having SEO KPIs can help you measure the different factors that are important in building a website and increasing its visibility on the internet.
Hence, in this article, I am assisting you by sharing a list of the top 10 KPIs to look for while analyzing SEO performance.
Let us have a look at them!
10 Important SEO KPIs You Need to Track
The ultimate goal of performing SEO techniques is to drive organic traffic to your website. This is an important KPI that helps in measuring the number of visitors from various organic search results.
With the help of Google Analytics, you can easily track daily traffic on your site. Driving organic traffic means an increase in leads, conversions, and retention of your customers. Thus, it is the backbone for the long-term growth of your business.
If you are running a business, then of course you will be expecting a return on the money invested in the business. Calculating the return on investment (ROI) for SEO techniques assists in measuring your net income and spending on your marketing campaigns.
However, your ROI will be on the negative side in the initial stage as it will take time for your business to generate good revenue. It may take 6 months or more. If your SEO strategies are successful, you will expect a positive ROI within a few months.
The most important KPI among all is the Backlines. This factor is among the top that determines the ranking of your webpage or website. Your SEO technique should be backed with links including internal as well as external links. To improve your SEO score and generate more traffic, then you need to focus on successful link-building SEO strategies.
With the help of Ahref, Moz, and other backlink analytic tools, you can easily track the quality score of your backlinks. If you are earning more links, that simply means your website ranking will be improved, or vice-versa.
Click-through rate is another SEO performance metric that determines the clicks your link is getting after the user searches for their query. This KPI helps in measuring the number of users who clicked on your link while looking for the answer. The higher the CTR, the more traffic.
With the help of Google Search Console, you can easily monitor your link visitors. If your CTR is low, then it indicates to change your keyword strategy to get a higher impression on the search result page.
For any business, the bounce rate is an essential factor to measure the relevancy of the content to the audience. This helps in understanding the user’s search queries and the opportunities where you can improve in capturing the attention. The bounce rate must be between 40% to 60% as per the industry.
With the help of Google Analytics, you can monitor the bounce rate of your webpage. The higher the bounce rate, the more irrelevant your content is from the search query. Thus, make SEO-friendly content that can be engaging to the audience as per the search query.
To check the SEO performance, another KPI to consider is load time. For an ideal website, the load time should not be more than 5 seconds. Your user retention depends on the page load time. If it is taking more time to load, even a delay of 2 seconds can increase the abandonment rate to 87%. Your Google ranking gets affected by this factor.
With the help of Google Pagespeed Insights, you can determine your website page load time. The faster the load time, the better the website. Hence, ensure that your images are optimized, your webpage load in less than 2 seconds and your visitors interact well with the website.
Moving on, if your website is visible, and people are interacting with ads and webpages, then another factor comes into the frame- conversion rate. Conversion rate is a crucial SEO KPI factor. How? when you need to know the number of potential customers that have clicked on your webpage or others who have completed the purchasing goal, then you need to know a conversion rate.
With the help of Google Analytics, you can measure the conversion rate easily. This tool assists in tracking the visits, and the number of conversions done. Thus, as a marketer, make sure that you are achieving the steps of the marketing funnel and making your customer revisit your website for more products and services.
Your SEO performance is directly related to this important factor- keyword ranking. Yes! keyword ranking helps in putting your website in a higher search position. What will this result in? A better keyword ranking leads to better organic traffic, better leads, and more conversions. When a user searches for a query and types the keyword related to that query, your URL appears on top, hence making clear chances for your website to get that click and a lead too.
With the help of the Search Console, you can monitor the ranking for the targeted keywords. Apart from that, there are many SEO keyword planners and search tools, you can target relevant keywords that are appropriate for your website and can attract more clicks and traffic.
Average Session Duration
For a good website, it is crucial that the user stays on your page for a longer duration. If a user spends time longer than a standard of between 2 to 3 minutes, then it is considered as a good average session duration for that website. When you are performing SEO techniques, assume it to be a good KPI measurement.
With the help of different tracking tools like Google Search Console, Ahrefs, and SEMrush, you can monitor average session duration. Further, engage your audience by providing them with in-depth information about the product, including internal links, breadcrumbs, etc.
Last but not least, domain authority is another KPI to look for while analyzing SEO performance. DA score ranges on a scale from 1 to 100. The higher the better. This metric helps in growing the traffic because when there is an increase in DA, the traffic follows. However, you can boost this score with various techniques like content marketing, building strong backlinks, and performing SEO on your website.
With the help of Moz, you can track your DA score and make improvements to increase it. DA helps in predicting the rank and performance of the website on search engine result pages. If your SEO is strong, your backlinks are proper, and your content is appropriate, then your DA will increase automatically.
To wrap up, set goals and KPIs that can help in determining the right SEO technique that can further assist in measuring the performance of your marketing campaign.
You need to keep in mind that you have to track your KPIs of SEO tactics frequently. If you don’t do so, then you may get diverted from your goal to achieve long-term success in the business.
KPIs guide us to stay on track and do efforts in the right direction. It hinders you to work against your strategies and goals. Thus, it keeps a check on your various metrics like ROI, keyword ranking, bounce rate, and organic visibility.
Moreover, SEO KPIs save you time and money by providing you with reports and data that help choose the right SEO strategy at the right time.
What you need to do is to set your goals where you want to reach at a specific time. Keep a check on the budget that you are spending on marketing campaigns and perform the SEO techniques accordingly. Further, choose the right tracking tools that offer better assistance and in-depth reports of your SEO performance.
Lastly, follow these above-mentioned top 10 KPIs to look for while analyzing SEO performance. This will help in establishing your business to achieve long-term success in the future.